Impressions refer to the number of times an ad is displayed on your website.
Image credit:
Clicks refer to the number of times users click on your ads.
Image credit:
Click-through rate (CTR) is the percentage of impressions that result in clicks.
Image credit:
CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.
Image credit:
Monitoring your impressions can help you track the visibility of your ads on your site.
Image credit:
Tracking clicks can help you determine the effectiveness of your ad copy and placement.
Image credit:
A high CTR is generally considered a good indicator of the relevancy and appeal of your ads to your website's visitors.
Image credit:
However, a low CTR may indicate that your ads are not resonating with your audience or that they are not well-placed on your site.
Image credit:
By regularly analyzing these metrics, you can make data-driven decisions to optimize your Adsense performance and maximize your revenue.
Image credit:
Increasing Your Adsense Click-Through Rate: Best Practices - swipe up to read
Image credit:
Learn more