Impressions refer to the number of times an ad is displayed on your website.

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Clicks refer to the number of times users click on your ads.

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Click-through rate (CTR) is the percentage of impressions that result in clicks.

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CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.

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Monitoring your impressions can help you track the visibility of your ads on your site.

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Tracking clicks can help you determine the effectiveness of your ad copy and placement.

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A high CTR is generally considered a good indicator of the relevancy and appeal of your ads to your website's visitors.

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However, a low CTR may indicate that your ads are not resonating with  your audience or that they are not well-placed on your site.

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By regularly analyzing these metrics, you can make data-driven decisions  to optimize your Adsense performance and maximize your revenue.

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Increasing Your Adsense Click-Through Rate: Best Practices - swipe up to read

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